A grove in the city. Two and a half hectares to walk through from May to October amongst rows of apricots, peaches, cherries, apples, pears, plums, grapes and blackberries. A place to enjoy the fragrances and colours of the flowers and listen to the chirping of the birds, whilst collecting ripe fruit that is then weighed and payed for at the exit.
This is FruttaInCampo, located in Milan, near the San Siro stadium, in Via Caio Mario. The project was born in 2015 within the Parco Agricolo Sud Milano: “I had a dream, to involve a group of friends and create a magical, healthy and safe place in the city,” explains Sergio Pellizzoni, agronomist and founding partner of the initiative.
“A place where even children can discover the beauty of flowers and plants, picking their fruit at the right time. The trees are small and there is no need for ladders. We have around eighty different varieties,” he adds.
Only the members of the association work in the field, without intermediaries (except for extraordinary tasks entrusted to third parties), guaranteeing fresh products cultivated in an environmentally-friendly manner, including certain varieties that are hard to find in supermarkets, such as the mirandino pear and currants.
“A magical, healthy and safe place where everyone, even children, can discover the beauty of flowers and plants, picking their fruit at the right time.”
Growing fruit has almost disappeared entirely within Milan – in the metropolitan area, only 2.1% of fruit consumed is produced locally. This is thus a great opportunity for direct local production, from grower to consumer.